This Privacy Policy explains how Wowoo Dijital Hizmetler Limited Şirketi collects, uses, and shares information about you when you use the "HairCode AI" application. By using this application, you agree to the terms outlined in this policy.

1. Purpose of Information Collection

The automatically processed information has the following purposes:

• To operate and update the Software and the Service and to provide you with existing and new functionality and features.
• To develop and customize the Software and Service.
• To maintain, test, monitor, and improve the quality and operation of the Software and the Service.
• While we have no intention of collecting any Personally Identifiable Information ("PII") (except as outlined in this Privacy Policy), the data collected may still contain PII. As part of our privacy measures, we apply certain rules designed to prevent the unintentional collection of PII. Such rules are based on known field types, values, parameters, and algorithms, but they are not perfect and therefore the Software and Services may sometimes unintentionally collect undesirable information. We regularly review and update these rules to prevent this from happening. You can withdraw your consent at any time by contacting us.

2. Facial Data and Photo Processing

To provide our core service—AI-based hair and scalp analysis—we collect and process data from user-uploaded photos temporarily. This data includes hair density, scalp visibility, hair growth stages, and related hair characteristics extracted from the uploaded image.

• Facial data is processed only once per session and is not stored for longer than necessary.
• All processing occurs on secure Microsoft Azure servers located in the United States, and the uploaded photo is automatically and permanently deleted after processing is complete.
• Facial or biometric features unrelated to hair and scalp analysis are not extracted, processed, or stored.
• We do not share your uploaded photos or any derived raw image data with any third parties.
• Only non-identifiable AI-generated analysis results (such as Hair Score, hair density metrics, and progress tracking data) are securely stored for the purpose of delivering app features like progress tracking and personalized growth plans.
• All data transfers and processing activities are encrypted to protect your privacy.
• We do not use user photos or analysis results for AI model training or improvement purposes. All AI model updates are based solely on synthetic or separate training datasets, and not on any personal user data.

3. Payment Data

We may collect information about your subscription orders, such as purchase items, subscription time, order status, and payment time. We do not store or have access to your payment details. Payment processing is handled entirely by third-party services (such as Apple or Stripe). These companies can be contacted through their websites. Before entering your personal payment details, we suggest that you read and become familiar with the privacy policy of these third-party companies.

4. Sharing Information with Third-Parties

We will not share any information we collect except for the following events: